UPS

I have served as the project lead and art director for two refreshes of the UPS Primary Brand Identity since 2020. While various agencies have contributed to these updates, I have been responsible for overseeing and guiding the project to ensure alignment with brand objectives and consistency. The below is a collection of work that involves the updates to the UPS Primary Brand. Projects include updating the Primary Brand Guidelines, Updating the corporate wide 100-page powerpoint template, leading the global brand photoshoot, adding new illustrations into our playbook, and creating over 100 icons to match our brand style.